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Interview with Ben YI - Managing Director, Daraz Pakistan: ‘The real breakthrough will come from frequency’
Ben Yi is an accomplished e-commerce leader with a notable tenure at Alibaba Group. He oversees Daraz operations in Pakistan, Bangladesh, and Nepal, utilizing his expertise to drive the company’s growth. Ben joined Alibaba Group in 2015. He previously led B2B global marketing and business development teams to grow the Alibaba ecosystem with global strategic partners. He also led the global business development team for Tmall Import and Export to help global brands enter China through Tmall Global in both platform and direct sourcing models. Ben joined Lazada as regional head of cross border bu...
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