Archive · Business Recorder

Audi gets new China leadership to face bruising competition

Global Published 22 October 2026, 13:01 · archived 22 Oct 2026

BERLIN: Volkswagen’s premium subsidiary Audi announced a shake-up in its China leadership on Thursday amid tough competition and falling sales in the world’s largest auto market. Jeff Zhang, who most recently served as vice president and CEO of Chinese auto group Chery, will take on the role of Audi China president on November 1. He replaces Johannes Roscheck, who will return to Germany having overseen “a period of profound transformation” for Audi in China, CEO Gernot Doellner said. Audi’s sales in China have been in freefall as the brand, together with parent Volkswagen and fellow subsidiary...

ZAZTEK archives the headline, summary and publication date so the story stays findable. The full article remains the publisher's. Read it at Business Recorder →