Archive · Business Recorder
Rebranding, relaunching, relapsing
On 1 April 1976, Steve Jobs cofounded Apple. Today, after 50 years, Apple is the world’s most valuable brand. Now what would have happened if the Apple board, when it removed Steve Jobs in 1985, immediately changed the name of the company to something other than Apple, and in September 1997, when Steve Jobs returned, changed the name of the company back to Apple, and in 2011, when Tim Cook replaced him as CEO, changed the name again? I know it’s hard to even imagine, but let’s say all of this had happened just with the company name and everything else stayed the same. Would the company still h...
ZAZTEK archives the headline, summary and publication date so the story stays findable. The full article remains the publisher's. Read it at Business Recorder →