Archive · Business Recorder

People can do everything right and still lose

Pakistan Published 16 October 2026, 22:39 · archived 16 Oct 2026

One of the harder things to accept in professional life is that a good decision does not always produce a good result. We know this, but we rarely behave as if we do. When a deal closes, we tend to assume the strategy was right. When a business struggles, it becomes surprisingly easy to explain what the founder should have done differently. Someone gets promoted and we attribute it to performance. Someone else does not and starts wondering what they lacked. The outcome becomes the evidence. That is not always a good way to judge a decision. Over the years, I have seen strong proposals lose for...

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