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Reckitt Pakistan launches its first AI-powered long-format animation to help build healthy hygiene habits under Saaf Sehatmand Pakistan
As part of Saaf Sehatmand Pakistan, Reckitt Pakistan marked Global Handwashing Day by launching its first AI-powered, long-format animation for the Dettol Hygiene Education Program. Created in Pakistan, the animation brings a new creative format to the Program, using technology and storytelling to make hygiene lessons more engaging and memorable for children. The animation takes children on a larger-than-life adventure, where familiar environments transform into imaginative settings. Along the way, Dettol’s three Hygiene Heroes help them navigate everyday hygiene challenges. Through direct con...
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