Archive · Business Recorder
Pakistan’s 5mn+ SMEs building on rented land
Pakistan’s digital economy is growing. Its commerce infrastructure isn’t. Our country’s more than five million small and medium-sized enterprises (SMEs) account for over 90% of businesses and around 40% of gross domestic product (GDP). Their importance to Pakistan’s economy is undeniable. But many of these businesses depend on digital platforms they neither own nor control. Over the past seven years, the way businesses sell online has quietly transformed. Fashion labels that once depended on exhibitions now launch collections through Instagram and TikTok Reels. Homegrown beauty brands find cus...
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