Archive · Business Recorder
Porsche braces for lower sales era, seeks lifeline from luxury
BERLIN/FRANKFURT: Porsche is steeling itself for persistently lower sales, the Volkswagen brand said on Wednesday, pitching a turnaround plan to investors that aims to boost margins with a focus on top-end models. The sports car maker, which like parent Volkswagen is undergoing restructuring to address weak demand and high costs, said it would lower its future break-even point to fewer than 200,000 units, compared with total deliveries last year of 279,449. Porsche has already seen deliveries slump by almost 10% globally since the year of its blockbuster listing in 2022, as plunging deman...
ZAZTEK archives the headline, summary and publication date so the story stays findable. The full article remains the publisher's. Read it at Business Recorder →