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PepsiCo, Monster, Reliance win reprieve on 'energy drink' label ban in India
BENGALURU: PepsiCo, Monster Beverage and Reliance Industries can keep the “energy drink” label on products in India after a court put on hold a ban by the food regulator, a breather for the companies after a dispute they say disrupted operations. The regulator in June ordered makers of high-caffeine beverages sold as “energy drinks” to stop using the description, rejecting the industry’s efforts to stall the move in a market expected to be worth $1.6 billion by 2028. On Tuesday, the Delhi High Court put the directive on hold for PepsiCo and Monster in a hearing that followed their pleas last ...
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